How can I get involved with Business Continuity Awareness Week?

The Business Continuity Institute

BCAW 2017

As a business continuity professional, Business Continuity Awareness Week is your opportunity to raise the profile of your professional and highlight the need for organizations to take BC seriously, for top management to give it the backing it requires, and for colleagues to get involved.

There are many ways you can help raise awareness of BCAW and the industry and these include:

Display the posters: Put them up in corridors, canteens, foyers or any other prominent location so that people can see them and understand their message. Don't just limit this to the physical world but include them in the virtual world as well. Display them on your organization’s intranet page and share them on social media.

Host a stand: Where in your workplace has significant footfall? Set up a stand where you can greet people as they pass by and talk to them about business continuity and how they can play their part. Explain to them what business continuity is, what it involves, and how it can make everyone’s work easier in the long-term, however disruptive those pesky exercises might be in the short-term.

Highlight case studies: Find case studies that are relevant to your organization and use them to highlight to colleagues how business continuity affects them. These could be of actual disruptions you’ve experienced or perhaps from exercises. Case studies help show the true purpose and value of business continuity and how it could impact on people’s work. Or perhaps more to the point, how the lack of BC could have an impact on people's work.

Highlight research: There is plenty of research out there that highlights why we need business continuity. Take the BCI’s own Horizon Scan Report, for example. It shows just how big the threats are that organizations face, and therefore why we need to have plans in place to deal with these threats. Perhaps you want research on a slightly more specific topic like cyber or supply chain, check out the BCI’s newsroom where you will find articles on much of the research that has been carried out in this field. Circulate this research among your colleagues and actively encourage feedback or questions.

Hold an exercise: There is perhaps no better way to demonstrate what business continuity is about than holding an exercise as this gets people actively involved in the process. Exercises help demonstrate what roles people will be expected to take on during a disruption and how they may be required to respond.

Play BC24: As with exercises, playing a game of BC24 can show people what BC is all about and gives them a little bit more understanding of why we need it. Furthermore, as BC24 looks at the roles of six key players during a disruption, it will offer some insight into what goes through the minds of those key players during a disruption.

Run a competition: If you want people to actually read your business continuity plan then you will probably need to incentivize them, so run a competition such a quiz based on its contents, or any other aspect of your BC programme, with a prize for one of those with all correct answers. Obviously this doesn’t guarantee that they’ll understand the plan, but it gets them reading it so it’s a good starting point.