Using social media during a terrorist attack
At a time when there are over four billion Internet users and nearly three billion social media active users, as according to the Global Digital Report, social networking and messaging platforms must be part of the equation when formulating a crisis response plan.
In most large cities, such as New York and London, the local police have established social media plans to divulgate reliable information during emergencies, including terrorist incidents.
The Business Continuity Institute has delved into this issue in its Emergency Communications Report 2019, which analyses how organizations prepare for a variety of disruptions, focusing on their communications arrangements. The majority of respondents (53%) highlighted that they rely on official social media accounts to gather information during an emergency, with a slight preference over official media agencies (52%). In addition, the report revealed that nearly half of the respondents (45%) use private messaging apps, such as WhatsApp, to communicate during an emergency.