BCI Podcast: Social Media Management During a Crisis | Episode #1: The Role of Social Media with Charlie Maclean-Bristol FBCI
In this new podcast series title "Social Media Management During a Crisis", we will look at how organizations can prepare their social media management for a crisis. This means examining if/when organizations can use social media as a ‘crisis management’ tool to safeguard their reputation, as well as the key steps that need to be undertaken to use social media purposefully during a crisis.
In this first episode, we asked Charlie Maclean-Bristol FBCI about ‘The Role of Social Media’, including:
- When a crisis hits, what role does social media usually play?
- Should social media be considered as part of a crisis response?
- How is social media and its usage changing?
Please note that this podcast is exclusive to BCI Members only. If you are a Member please login into your website account to access it.
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