Why Senior BC Leaders Conflate Risk, Crisis, and Emergency Communication - and What It Costs Them

  • 24 Sep 2026
  • , 10:15 UTC+1

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One Word, Three Disciplines: Why Senior BC Leaders Conflate Risk, Crisis, and Emergency Communication — and What It Costs Them

Most business continuity plans use "communication" as a single line item, as if risk communication, crisis communication, and emergency communication were one skill wearing three hats. They aren't. Each operates on a different timeline, answers to a different kind of uncertainty, and fails in a different way when treated like the others.

Drawing on 25+ years advising organisations including WHO, IAEA, ICRC, and P&G through disruptions across 50+ countries, this session gives senior BC leaders a working distinction they can apply immediately — and shows where the failure to make it has cost real organisations dearly.

We look forward to seeing you!

Speakers:

  • Philippe Borremans.jpeg

    Philippe Borremans

    Crisis, Risk and Emergency Communication Consultant, RiskComms FZCO

    Philippe Borremans is an independent adviser, trainer and keynote speaker specialising in crisis, risk and emergency communication. He has worked with international organisations, governments, public health agencies, critical infrastructure operators, multinational companies and humanitarian organisations across more than 40 countries. He is Past President of the International Public Relations Association (IPRA), former Vice President of the International Risk & Crisis Communication Association (IARCC), and the founder of CrisisCon, an annual conference for crisis communication practitioners. He is the author of the weekly Wag the Dog newsletter on crisis and risk communication and of two books on the same topic. His presentations draw on active international advisory work rather than historical case studies.

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