Leading Resilience with AI: Enhancing Crisis Communications Strategies to Avoid Reputational Damage
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The presenter's view is that organizations are sleepwalking towards disaster by failing to recognise the rapid change in the threat profile caused by cyber-attacks, IT failures, and third-party failures.
These changes have heightened the risk of events that could result in the loss of IT systems and communications channels. Consequently, organisations may find themselves unable to communicate crisis messaging to interested parties. For some time, the focus of crisis communications has been on the quality of content; however, what organisations have overlooked is that without controlling a channel to communicate with all interested parties, the quality of the message becomes irrelevant.
Effective crisis communication to all interested parties serves as the overarching protection for the organisation during a crisis. It is inconsequential how much is spent on business continuity plans, resilience strategies, or insurance policies; if there is no opportunity to share appropriate crisis communications in a timely manner to mitigate reputational damage, the end result could be as detrimental as having no plans in place at all.
We look forward to welcoming you!
Speakers:
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Nigel Hoggart
Market Development Director Business Continuity & Crisis Communications , Press Area
Nigel has extensive experience in helping organisations assess business risks and mitigate threats, from IT failures to natural disasters. As the field has evolved—from disaster recovery to business continuity and now business resilience—Nigel has remained at the forefront, continually adapting and innovating.
He is currently focused on helping organisations recognise the need for resilient crisis communication technologies, enabled by PressArea, the award-winning Press and Media Centre solution.
Throughout his career, Nigel has collaborated with and partnered alongside leading IT disaster recovery and business continuity providers, including Sungard AS, HP, Network Disaster Recovery Ltd, and IBM.
In 2005, as co-founder of Capital Continuity alongside Lee Exall, Nigel played a pivotal role in developing the concept of tiered server recovery, utilising BIPs—a breakthrough technology that enables the prioritisation and instant recovery of IT systems based on application importance and dependencies. His contributions have helped businesses enhance their resilience and maintain continuity in the face of disruption.
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