BCI Podcast: Social Media Management During a Crisis | Episode #2: Social Media as a Crisis Tool with James Lowson
In this new podcast series titled "Social Media Management During a Crisis", we will look at how organizations can prepare their social media management for a crisis. This means examining if/when organizations can use social media as a ‘crisis management’ tool to safeguard their reputation, as well as the key steps that need to be undertaken to use social media purposefully during a crisis.
In this second episode, we talked with James Lowson about using ‘Social Media as a Crisis Tool’.
Please note that this podcast is exclusive to BCI Members only. If you are a Member please login into your website account to access it.