Meet the Sponsor: Conducttr
Can you tell us a bit about yourself and your organization?
Conducttr is a software company selling the world’s leading crisis exercise and simulation platform. The Conducttr platform is used globally by companies who take business continuity and organisational resilience seriously. We started as industry outsiders because our roots are in the entertainment industry but we can’t claim that about ourselves any longer and now that combination of storytelling knowledge and technology is a key advantage.
What motivated you to become a BCI Corporate Sponsor?
The Business Continuity Institute has long played a central role in professionalising resilience and many of our clients are active members of the BCI community. We see sponsorship as a way to contribute to the community, share practical insights, and support the development of capability across the business continuity and resilience profession.
Can you share some of the values and goals of your organisation?
Central to our brand is authenticity - it runs through our products, our people and our business relationships. Our mission is to become the way the world does crisis exercising and we’re achieving that mission one client at a time.
Just like our business, we believe resilience is built by doing, not documenting. We help organisations move beyond awareness and basic compliance checkboxes toward confidence, competence, and coordination under pressure during real incidents.
Can you share a success story that your company is particularly proud of?
Dentsu is a strong example of how Conducttr supports large, complex organisations to mature their crisis exercising capability across global operations.
I’m very proud of our relationship with Dentsu, where they wanted to significantly increase both the scale and quality of its resilience exercising across international operations.
Dentsu operates through multiple service lines and geographic regions, meaning incidents can affect a single market, a specific function, or escalate to a global level requiring different leadership responses. The resilience team needed a way to rapidly adapt exercises to reflect these different scopes, while maintaining consistency and realism.
Conducttr enabled the team to design and run immersive, multi-channel exercises that could be tailored to different parts of the organisation and delivered entirely remotely. Each participant operated within a virtual desktop accessed through a web browser, while facilitators had real-time visibility through a dedicated dashboard.
Dentsu has now moved beyond discussion-based tabletop exercises into immersive, multi-channel crisis simulations and challenges participants to identify signal from noise as information flows across multiple simulated channels. Conducttr’s features help replicate the rhythm and pressure of real incidents, maintaining pace and immersion even when teams are geographically dispersed.
Most importantly, Dentsu has used Conducttr to validate leadership responses to high-likelihood, high-impact scenarios. These exercises have helped stress test incident management and business continuity controls, ensuring the organisation is better prepared to protect its people and operations.
How can the BCI community connect with your company via the BCI Corporate Sponsorship?
BCI members can connect with Conducttr through BCI events, webinars, and sponsored activities, as well as through direct engagement like our live exercises and fireside chats.
We welcome conversations with practitioners who want to modernise their crisis exercising programme, improve leadership readiness, and move away from static PowerPoint-based exercises. And we sell Conducttr white-labelled so if you use consultants and they still haven’t moved with the leading consultancies to using Conducttr then we can help you give them a nudge to have them get with the times!
Is there anything else you would like the BCI community to know about your organisation or your products and services?
Corporate leaders have a moral obligation to take care of their staff and we find that the best companies have an exercise cadence that recognises that duty. We’re very proud to be able to support our clients in this and every exercise run is another gold star for the resilience profession in taking care of people.
Regular, realistic exercising is one of the most effective ways organisations can demonstrate that commitment to resilience and duty of care.
More on
